Nothing Sells You Like A Story!

Nothing sells you like a story...but how do you learn to tell the story! with Ernie Boxall

At network meetings, conferences or online workshops the phrase most often used is "Before I carry on let me just tell you a little bit about ME!

And that's right! We should all know a little bit about the person we have paid-in time or in money-to listen to and take advice from.

The introduction most often starts with the story of the speaker pre-their present position and that story is rarely one of constant success. It is one of peaks and troughs (and often more peaks than troughs) before it outlines the steps the speaker took to get to their present position. 

Why Is This Important!
The sub-headline is: Why is this important! Is it important? Is it vital that we know about the speakers' journey? 

Who Are They?
Everyone knows that people spoking at network meetings, conferences and online workshops are trying to sell something...even those that swear that they have no books, no courses, no workshops to sell, have to admit that they have information to give, information to give away, they are selling themselves. And so, the first question everyone should ask themselves before buying the next ticket is; Who Are They? Who is that person on the stage, at the front of the room or on the screen?

What can I learn, copy (not steal) or align with? What is their experience?

Who Am I?
I am always being told to have an avatar, a specific person I want to target and that person is in a group of males/females of a certain age range, body type and even physical attributes or differing abilities.
The avatar works or not and earns an income of X.

It is active or not, loves music, reading and writing or not and drives a certain car-or not!

To bring clarity to whom I want to target I need to know who I am first. Can I answer the questions above myself? Do I know myself that well?

Who Am I To Him/Her
Now I go deeper into understanding the relationship to between me and the person on the other side. Who am I to him/her?                This person who is about to pass on advice, information, tips and techniques. 
I have signed up to the webinar or presentation and so I take action.

I have shown up to the webinar or presentation and so I show commitment.

I have a real interest in the topic but I do have challenges. I love learning.

I am the support. Without me the knowledge there would be one less member of the sales team when I go out and talk to people.

Who Is He To Me?
To me, the presenter is the teacher, the one breaking down the challenges I may have, the reason I chose to join the event. 
The presenter is the one making complicated-at the moment-instructions into easily followed tips and techniques.
The presenter is or should be, the one holding me responsible for taking action.

I faced a challenge over many years just using webinars to a live audience during the shutdown. I'd been speaking to live audiences for many years and even mentoring other business owners to improve their present their network pitches and keynotes.
But, setting up and speaking into the lens to an audience who have switched on and, perhaps, even paid to attend.
I decided to follow Peter Thomson the countries top information provider and a genius at speaking into a camera.
This month I have delivered three webinars to business owners and have orders for my "4 Webinars in 4 weeks Selling Through Storytelling...

If you want to learn more about this programme just contact me at
ernie@erniesaid.info...